Raleigh Massage

What do you think of when I describe a massage therapy business that has a neutral California style, utilizing canvas dividers and beautiful white decorations, while also being one of the fastest growing massage franchises? I think of one place in the spa industry: The Now Massage. In this article, we are going after learning how this.

What is The Now Massage Franchise

The Now Massage franchise, known simply as “The NOW,” is a Los Angeles-based massage concept that distinguishes itself by providing affordable luxury aimed at the untapped markets of Gen Z and Millennials. Founded in 2015 by Jason and Gara Post under their company Post Investment Group, The NOW filled a market void for high-quality massages in a sophisticated yet accessible setting without the commitment and expense of a traditional spa. Their unique business model quickly gained traction, allowing them to expand from a single boutique to four within just 18 months.
The franchise journey for The NOW began in 2019, and it experienced rapid growth, signing its 100th location in less than two years. This expansion is attributed to their membership-based model which provides a relaxing escape for customers to recharge, complemented by ongoing marketing and operational support for franchisees. The NOW prides itself on offering a range of massage services that include various customizable enhancements like herbal heat therapy and scalp renewal, creating a comprehensive wellness experience that supports both relaxation and rejuvenation.
The NOW is not just a business; it’s a lifestyle brand that taps into the substantial wellness market by fostering an environment of self-care, which it considers essential, not a luxury. Their franchise model has proven attractive due to its strong unit economics and market potential across the United States​. The Now Massage franchises provide Swedish Massage, Deep Tissue Massage, Hot Stone Massage, and other services.

The Now Massage

The Now Massage Franchise prices

The prices for The Now Massage franchise can vary by location and the type of massage service you choose. Generally, they offer a menu of options including different lengths of time for sessions, such as 25, 50, or 80 minutes. Prices typically start at around $50 for the shortest session and can go up to $120 or more for longer sessions or specialty massages such as deep tissue or heat therapy.
They also offer membership options which provide discounted rates on services which the price starts at $85, priority booking, and other benefits. For the most accurate and up-to-date pricing, it’s best to visit the specific franchise’s website or contact them directly.

How to own a "The Now" Massage Franchise

Owning a The Now massage franchise can be an appealing business opportunity for entrepreneurs interested in the wellness industry. The first step to owning a franchise involves researching the company and understanding its business model, which emphasizes a unique, calming environment and affordable massage services. Potential franchisees should visit existing locations, speak with current franchise owners, and review The Now’s financial requirements and franchise disclosure document. It’s crucial to have a clear understanding of the initial investment, ongoing fees, and the support provided by the franchisor, including training, marketing, and operational assistance.
Once the preliminary research is complete and you decide to proceed, the next step is to apply for a franchise. This process typically involves submitting a detailed application, undergoing financial assessments, and participating in interviews to ensure a good fit between the franchisee and the franchisor. If approved, franchisees will usually receive extensive training on The Now’s operations, philosophy, and customer service standards. Securing a location is also critical, as the site needs to embody the brand’s tranquil and accessible aesthetic. Finally, with the right preparation and commitment, owning a The Now massage franchise can be a rewarding way to enter the growing field of wellness services.

Franchise Fee:

A franchise fee for owning a massage franchise is an upfront payment made by a franchisee to a franchisor to acquire the rights to use the franchisor’s brand, business model, and operational systems. This fee, which is typically a fixed amount, grants the franchisee the license to operate under the franchise brand and access proprietary knowledge, training, and support services essential for starting and running the business. The franchise fee is part of the initial costs involved in setting up the franchise and does not include ongoing royalties or marketing fees, which are usually assessed separately. Franchise fee for The Now massage franchise is $60,000.

Royalty Fee:

A royalty fee in the context of owning a massage franchise is a recurring payment made by the franchisee to the franchisor. This fee is typically calculated as a percentage of the franchise’s gross sales and is paid on a regular basis, such as monthly or quarterly. The royalty fee compensates the franchisor for the use of the brand, ongoing support, training, and access to the franchisor’s proprietary methods and systems. It is a fundamental component of the franchise agreement, reflecting the continuous benefit the franchisee receives from the franchisor’s brand reputation, marketing efforts, and operational support. Royalty Fee for The Now Massage franchise is 6%.

Initial Investment

An initial investment for owning a massage franchise refers to the sum of all expenses required to start and open a massage franchise business. This typically includes a franchise fee, which is a payment made to the franchisor for the rights to use the franchise’s brand and operating system. Additionally, the initial investment covers costs such as real estate acquisition or lease, renovations, equipment, initial inventory, licensing, insurance, and marketing for the grand opening. The amount can vary widely depending on the specific franchise, its location, and the scale of the operation. This upfront capital is crucial for ensuring the business is adequately prepared to commence operations and reach profitability. Initial investment for $470,000 – $783,000

The Now Massage Franchise in North Carolina

The Now is a fast growing massage franchise nation-wide in the United States. Even in North Carolina this franchise is growing fast. As of today 4/25/2024 there are 4 The Now Massage locations in North Carolina. There is one location in Cary, 2 locations in Raleigh, and one in Wake forest.

How far is The Now Massage franchises from Raleigh Massage The Now Massage

Downtown Cary

370 South Walker Street Suite 124
Cary, NC 27511


7930 Skyland Ridge Pkwy
Suite 103
Raleigh, NC 27617


1100 Mercantile Drive Suite 120
Raleigh, NC 27609
Raleigh Massage at Wake Forest
1890 South Main Street, Suite 100
Wake Forest, North Carolina, 27587

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